Looking For A New Website, Or An Overhaul Of Your Existing Site?
STOP! Despite the continuing surge in online trade … most corporate websites are nothing more than a huge waste of money.
Because they’re built that way! They’re built as “online brochures” or sites that are all design and no substance. You wouldn’t employ a great looking sales person if they couldn’t close the deal, would you? So don’t make that mistake with your website. And don’t be fooled into thinking that websites for companies “in your industry” aren’t about making money. Even if you don’t sell a product online, your site should be a powerful weapon in your profit-building arsenal generating leads, capturing enquiries, educating visitors and helping you build a database of ready-to-spend prospects.
Shubhlabh build websites that give you a true competitive advantage. Sites that form the hub of accountable, scalable and controllable online marketing campaigns designed to put money in your pocket.
Ecommerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business.
GDN (Google Display Network)
Google AdWords is split into two networks, the Search Network and the Display Network. When advertising on the Search Network, businesses place text ads in the search engine results. On the Display Network, businesses instead place display ads on a huge network of sites across the internet.
Google Shopping Ads
Google Shopping (in select countries).Google Search, next to search results and separate from text ads. Google Search Partner websites, including YouTube and Image Search in some countries (if your campaign is set to include search partners) Your Shopping ads can appear at the same time as text ads, because we want to give shoppers access to the full variety of products that match their search. This means that shoppers can find the best match before clicking through to make a purchase, which might help you close the sale. If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. To get started, you’ll send us your product data with Merchant Center and create a campaign in Ad Words. Then we’ll use your campaign to create ads on Google and around the web where potential customers can see what you’re selling. We call these placements shopping ads, because they’re more than a text ad–they show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you’re selling before they click the ad, which gives you more qualified leads.
SEO & SEM
SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. It is common practice for Internet search users to not click through pages and pages of search results, so where a site ranks in a search results page is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines. SEM involves things such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your site.